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Yellow pages print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories. Advertisers should be aware that many contracts have automatic renewal clauses and require action on the part of the advertiser to end future billing. Typically, a sales representative will assist the customer in creating their ad design and provides a Proof Copy for review and approval.

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Business owners that utilize phone services other than the local phone company (typically a Bell Company) should make certain that their information has been sent to the publisher for printing in upcoming directories.Īdvertising in yellow pages directories requires payment in full prior to printing or may be billed monthly over the life of the contract, which is usually 12 months. Local phone companies that publish yellow pages directories rely on their own customer lists and include business listings that are provided by phone service providers (ILEC's). Yellowbook Logo used in the United States.īusiness listings used for publication are obtained by several methods. In the United States, the predominant yellow pages are DEX One's DEX, the AT&T Real Yellow Pages, Yellowbook, and the Verizon Superpages. Available advertising space varies among publishers and ranges from bold names up to four color twin page ads ('double trucks'). Advertising may be sold by a direct sales force or by approved agencies (CMR's). The yellow pages publishers generate profit by selling advertising space or listings under each heading. The majority of listings are plain and in small black text.

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Yellow pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. Some yellow pages publishers focus on a particular demographic (e.g., Christian yellow pages or business pages). Traditionally these directories have been published by the local phone company, but there are numerous independent directory publishers. In Sri Lanka, the yellow pages are known as the Rainbow Pages, or the silver page.Ī particular yellow pages is a print directory which provides an alphabetical listing of businesses within a specific geographical area (e.g., greater Chicago), which are segregated under headings for similar types of businesses (e.g., plumbers). In Japan, the yellow pages are known as Town Page. In Spain, Chile, Peru, Argentina and other countries in Latin America, the yellow pages are known as 'páginas amarillas'. In Portugal and Brazil, the yellow pages are known as Páginas Amarelas. In Austria and Germany, the yellow pages are known as Gelbe Seiten, and in Sweden as Gula Sidorna, which in both cases means the yellow pages. In Belgium, Slovakia, the Czech Republic, the Republic of Ireland, Israel, the Netherlands, and Romania, the yellow pages are known as the Golden Pages. They are edited by many different phone companies and directory publishers, mostly independent from each other. Telephone directories using the official internet address 'yellowpages.xx' exist in 75 different countries. The term Yellow Pages is not a registered name within the United States and is freely used by many companies. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. Today, the expression yellow pages is used globally, in both English-speaking and non-English speaking countries. Donnelley created the first official Yellow Pages directory, inventing an industry.

eBook: Social media advertising for small businesses.The name and concept of 'yellow pages' came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory ran out of white paper and used yellow paper instead.

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Whether it’s topping Google, finding look-alike Facebook audiences or appearing on popular websites, Yellow Pages can place you in front of people who are looking for exactly what you offer.

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